Logo design is an important area of graphic design and one of the most difficult to perfect. The logo you select, is the image embodying your organization and should clearly represent all you stand for. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos unless your original one isn’t working for you as it should be. Our team of marketing and design professionals collaborate together to create not just a logo that exemplifies your company, but establishes it as a well-known emblem and brand.
Color is a key element in logo design and plays an important role in brand differentiation. The importance of color is due to the mechanics of human visual perception, wherein color and contrast play critical roles in visual detail detection. In addition, people tend to acquire various color connotations and color associations through social and cultural conditioning, and these play a role in how our team decipher and evaluate what logo color your brand will need. While color is considered important to brand recognition and logo design, it shouldn’t conflict with logo functionality, and it needs to be remembered, that color connotations and associations are not consistent across all social and cultural groups.
Similarly, diverse industry sectors tend to favor different color palettes: strong, saturated colors are favored in the fast food industry and less saturated, more somber colors in the banking and insurance sectors.
Our team recognizes these factors and contributes them in your logo design process. Choosing an organization's logo's color is an important decision because of its long term implications and its role in creating differentiation among competitors logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped and evaluated.
In today’s digital interface adaptive world, a logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, our experienced logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors for those with more internet based representation needed. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media and we recognize that.
Dotcom Marketing goes above and beyond simply designing your logo or product logos by filling out the proper documentation to protect your intellectual property. From registered designs, patents and trademarks our team of professionals make sure what you buy and claim is well protected once approved.
Some logo examples from our designers:
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Sint Maarten - Dutch Caribbean
Saint Martin - French West Indies
+(590) 690 580337
Dotcom Marketingwas created about 15 years ago by Alain and Alexandra when we moved to Spain and we had the chance of being in the right place at the right time, namely the Real Estate boom in the South of Spain! That is where we did marketing for major Real Estate companies through large Real Estate Portals.