"The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine".
How It Helps Your Business
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing and other search engines? Most importantly, how can SEO help your web presence become more profitable?
Short Term Benefits
SEO can deliver quick results. It can be effective in the short term and help businesses who need results now. And that’s the primary appeal of SEO to certain types of business owners. But SEO has one serious advantage over other marketing strategies with a ‘short term’ focus...it delivers an ongoing ROI over the long term also.
Long Term Benefits
While PPC (Pay Per Click) and other advertising methods are quick at driving Web traffic, they are also expensive. Also, in the Tamar 2008 Search Attitude report, 91% of survey respondents said, they preferred natural search results while looking to buy a product or service online. SEO can ensure you grab these plum spots.
Done correctly, SEO can be long lasting. With proper SEO analysis up front, you can stay on the front page of search results for years, without spending money in the future. Even after you stop your SEO work, your website can still rank high on your chosen keywords, though you’re better off continuing with the services of an SEO consultant or in-house team, or you’ll risk losing your search ranking.
Again, this isn’t an expense, but an investment. A quick and simple calculation will show you how quickly you’ll earn back your investment into effective SEO by way of increased earnings.
Services we offer as part of our SEO strategy
Keyword Research: We will find, with your help, the best key words for your web site and tell you how many times they are being used.
Page Analyzer: Find out immediately if there are problems that will keep your site from being listed. We will optimize your web pages for a variety of criteria ranging from traffic, customers, accessibility and more.
Custom Page Creation: Every search engine looks at different components of your website to determine your ranking. We know exactly what the major search engines want to see in order to rank your website highly. Our team of SEO technicians will create, from scratch, a custom set of raw HTML files. These HTML files are engineered with mathematical precision to allow your website to communicate with the major search engines. However, we do not alter or modify your website’s design or functionality in any way. In fact, visitors to your website won’t even know that these pages exist.
Research & Analysis : A qualified SEO Expert will analyze your company’s website and the nature of your business. Utilizing proprietary competition and traffic analysis tools, we will identify the most relevant keywords and phrases for use in promoting your website. This is one of the most important components of a successful optimization, and surprisingly, it is here that most would-be “search engine experts” fall short. We have an extremely rigorous keyword research process that allows us to identify real keywords and phrases that web users search for to find companies like yours.
Please fill in the below form and we will contact you with more search engine optimization needs for your current website:
Dotcom Marketingwas created about 15 years ago by Alain and Alexandra when we moved to Spain and we had the chance of being in the right place at the right time, namely the Real Estate boom in the South of Spain! That is where we did marketing for major Real Estate companies through large Real Estate Portals.